Gupshup

Paid

Conversational messaging platform and API for business engagement across WhatsApp, RCS, SMS, and more, handling 100B+ messages a year.

api availablewhatsapp

Visit Gupshup →

Work at Gupshup? Manage this listing

Our take

A large-scale conversational messaging platform and CPaaS layer for reaching customers across WhatsApp, RCS, SMS, and other channels via one API.

Best for

Businesses that need reliable, high-volume conversational messaging and bots across many channels.

Pros

Single API across WhatsApp, RCS, SMS, Instagram, and more
Massive scale — 100B+ messages annually
Conversation Cloud for marketing, commerce, and support
Trusted by 50,000+ businesses across 130+ countries

Cons

Messaging/usage pricing can get complex
More infrastructure than turnkey support bot
Channel costs (e.g., WhatsApp) add up

How it compares

Versus Twilio, Gupshup is more conversational-commerce and emerging-market focused; versus Haptik, it is the messaging/CPaaS layer rather than a pure CX agent builder.

Full review

Gupshup is a conversational messaging platform that lets businesses interact and transact with customers across WhatsApp, RCS, SMS, Instagram, and other channels through a single API.

With deep roots in India and operations worldwide, it handles more than 100 billion messages a year for over 50,000 businesses, and its Conversation Cloud spans marketing, commerce, and support.

It is best viewed as the messaging and automation backbone for conversational engagement at scale, where channel and usage pricing should be modeled carefully.