CleverTap
A customer engagement and retention platform built in Mumbai and run by many of India's biggest apps - HDFC, Swiggy, PhonePe, Groww. Its Clever.AI layer predicts churn, segments users and personalises push, in-app, email, SMS and WhatsApp from one place. Custom, MAU-based pricing; INR invoicing in India.
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Our take
CleverTap is a customer engagement and retention platform - predictive churn, RFM segmentation and omnichannel messaging across push, in-app, email, SMS and WhatsApp - widely run by India's biggest consumer apps. Its Clever.AI layer adds predictive and generative tooling. Best for mobile-first apps with scale. Pricing is custom and MAU-based with no public tier.
Best for
Mobile-first consumer apps - especially in India - that need predictive, omnichannel engagement and retention at real scale.
Pros
- Omnichannel: push, in-app, email, SMS, web and WhatsApp from one platform
- Clever.AI predicts churn and auto-segments users by RFM
- Proven at scale with major Indian apps (Swiggy, PhonePe, HDFC)
- Mumbai-built with INR invoicing and local support
Cons
- No public pricing; custom and MAU-based, enterprise-leaning
- Setup and SDK work needed to get full value
- Can get expensive as monthly active users grow
How it compares
Against MoEngage (its closest India rival) and global tools like Braze, CleverTap's edge is its TesseractDB engine, deep India footprint and INR and GST billing - though both India players overlap heavily on features.
Full review
CleverTap is the engagement and retention engine behind a long list of India's most-used apps - Swiggy, PhonePe, HDFC, Groww - and that pedigree shows in the product. It handles segmentation, lifecycle campaigns and messaging across push, in-app, email, SMS, web and WhatsApp from one platform, and its Clever.AI layer adds predictive churn scoring, RFM segmentation and generative content on top.
Built in Mumbai, it bills in INR through its Indian entity and offers local support and India hosting, which matters for regulated consumer apps. The trade-offs are the usual enterprise ones: pricing is custom and tied to monthly active users with no public tier, it needs SDK work to deploy properly, and the bill grows with your user base. For a mobile-first app at scale it is a serious option; for a small product it is more than you need.
Cloudkart Trust Graph
4.0/5- Actual Utility5/5
Source: Initial LLM-authored rubric (backfill)
- Ease of Use3/5
Source: Initial LLM-authored rubric (backfill)
- Pricing Fairness3/5
Source: Initial LLM-authored rubric (backfill)
- Reliability5/5
Source: Initial LLM-authored rubric (backfill)
- Differentiation4/5
Source: Initial LLM-authored rubric (backfill)
Scored as of . Each score is versioned and auditable; vendors cannot buy it.
How this score is set
- Editorial rubric
- Primary signal — five dimensions, 4.0/5 average.
- Community reviews
- None yet.
- Pricing verified
- Not yet verified
- Independence
- Score set by our editorial team before any affiliate relationship is considered. No vendor can buy it.
Frequently asked questions
- Is CleverTap free, and how much does it cost?
- CleverTap is a paid tool.
- Who is CleverTap best for?
- Mobile-first consumer apps - especially in India - that need predictive, omnichannel engagement and retention at real scale.
- How is CleverTap rated on Cloudkart.ai?
- CleverTap scores 4.0 out of 5 on the Cloudkart.ai rubric, which weighs actual utility, ease of use, pricing fairness, reliability and differentiation. Scores are set editorially and can never be bought.
Community reviews
No community reviews yet. Be the first to share how CleverTap works for you.
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