Firmly

Paid

No-code platform (Firmly Connect) that makes a merchant agentic-commerce-ready across UCP, ACP, MCP and AP2 in under an hour, with no engineering.

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Our take

Firmly Connect is a no-code way for merchants to become agentic-commerce-ready across UCP, ACP, MCP and AP2 in under an hour — replacing months of per-channel engineering.

Best for

Merchants and brands who want to sell through AI agents and channels without building protocol integrations themselves.

Pros

No-code: go live across agentic channels in about 45 minutes
One integration covers UCP, ACP, MCP, AP2 and more
New protocols are added automatically as they emerge
Early enterprise traction (e.g. Best Buy)

Cons

Merchant-side only; not for building your own agent
Enterprise pricing is not public
Young product in a fast-shifting standards landscape

How it compares

Versus Shopify's built-in Agentic Storefronts, Firmly is platform-agnostic — it connects any store to any agent channel, not just Shopify's.

Full review

Firmly Connect lets a merchant expose its catalog and checkout to AI shopping agents without writing code, claiming go-live across agentic channels in roughly 45 minutes versus the 250K-500K-dollar, multi-month integrations it replaces.

A single connection is designed to cover the major protocols (UCP, ACP, MCP, AP2) with new ones added automatically. It is merchant-side only and brand-new, with private pricing, but early sign-ons like Best Buy suggest real traction.