Kuli
An AI agent for influencer marketing at large consumer brands. It actually watches creator videos — speech, visuals, tone — across social platforms, scouts and evaluates dozens of creators in parallel, and returns a shortlist with reasoning, then helps plan and run campaigns. Used by teams at Disney, Nivea and Havas. YC-backed. Agent; outcomes are vendor-reported (limited independent evidence).
Work at Kuli? Manage this listing
Our take
Kuli is an influencer-marketing agent that watches the actual videos — not just captions — to scout creators, judge brand fit and help run campaigns, evaluating dozens at once. Brands like Disney and Nivea use it. Vendor numbers (3x more campaigns, 4x faster launches) look strong but aren't independently verified, so treat the outcome claims as directional.
Best for
Marketing teams at consumer brands that vet many creators and want video-aware shortlisting and campaign help without adding headcount.
Pros
- Analyzes actual video content, not just keywords
- Evaluates dozens of creators in parallel with reasoning
- Used by large brands (Disney, Nivea, Havas)
- Conversational, fast shortlisting
Cons
- Outcome data is vendor-reported, not independent
- Aimed at large brands; not built for small budgets
- New — limited public track record
How it compares
Most creator tools in this space match on keywords and follower stats; Kuli's difference is a multimodal agent that watches the videos themselves to judge fit and brand safety.
Full review
Kuli is an AI agent for influencer marketing at large consumer brands. What sets it apart is that it watches the actual creator videos — the spoken words, visuals and tone — rather than judging creators on captions and follower counts. It can evaluate dozens of creators in parallel and return a shortlist with reasoning for each pick.
Beyond discovery, it helps plan and run campaigns, and is used by teams at brands like Disney, Nivea and Havas. As an agent, what matters is whether it gets the job done; the figures it reports — such as shipping several times more campaigns and launching faster — are encouraging but come from the vendor, so we treat them as directional until independently verified.
Cloudkart Trust Graph
3.6/5- Actual Utility4/5
Source: Initial LLM-authored rubric (backfill)
- Ease of Use4/5
Source: Initial LLM-authored rubric (backfill)
- Pricing Fairness3/5
Source: Initial LLM-authored rubric (backfill)
- Reliability3/5
Source: Initial LLM-authored rubric (backfill)
- Differentiation4/5
Source: Initial LLM-authored rubric (backfill)
Scored as of . Each score is versioned and auditable; vendors cannot buy it.
How this score is set
- Editorial rubric
- Primary signal — five dimensions, 3.6/5 average.
- Community reviews
- None yet.
- Pricing verified
- Not yet verified
- Independence
- Score set by our editorial team before any affiliate relationship is considered. No vendor can buy it.
Frequently asked questions
- Is Kuli free, and how much does it cost?
- Kuli is a paid tool.
- Who is Kuli best for?
- Marketing teams at consumer brands that vet many creators and want video-aware shortlisting and campaign help without adding headcount.
- How is Kuli rated on Cloudkart.ai?
- Kuli scores 3.6 out of 5 on the Cloudkart.ai rubric, which weighs actual utility, ease of use, pricing fairness, reliability and differentiation. Scores are set editorially and can never be bought.
Community reviews
No community reviews yet. Be the first to share how Kuli works for you.
Relevant tools
More tools in Marketing & Growth Tools.
Apollo.io
AI sales platform pairing a 230M+ contact database with prospecting, outreach automation, and deal tools.
folk
AI-powered CRM that centralizes contacts and relationships with Magic Fields, enrichment, and AI call transcripts.
MoEngage
An India-built, cross-channel customer-engagement platform - email, push, in-app, SMS and WhatsApp - with Merlin AI for natural-language segmentation, copywriting, send-time optimisation and agentic decisioning. Enterprise pricing, roughly Rs 2.5-40 lakh/year by monthly active users.
Profound
Tracks how your brand shows up across ChatGPT, Perplexity, Google AI Overviews, Gemini and other answer engines using real front-end data, then shows what to fix. The category leader in generative engine optimization; Starter $99/mo, Growth $399/mo, enterprise custom.
Compare Kuli head-to-head: vs Apollo.io · vs folk · vs MoEngage · vs Profound