Lapis
An agentic ad platform that generates on-brand creative and runs campaigns end-to-end across Meta, Google, LinkedIn, TikTok, WhatsApp and ChatGPT - one of the first with native ChatGPT Ads. Free plan; Basic $99/month.
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Our take
Lapis generates on-brand ad creative from your logo, colours and product images, then runs the campaigns end-to-end across Meta, Google, LinkedIn, TikTok, WhatsApp - and notably ChatGPT, where it's one of the first creative tools with native ad support. Free plan with 5 credits; Basic is $99/month. The agent learns from performance, per the vendor.
Best for
Small and mid-size brands that want on-brand ads generated and launched across many channels, including the new ChatGPT ad surface.
Pros
- Native ChatGPT Ads support, early to market
- Generates and runs ads end-to-end
- Pulls brand assets for on-brand creative
- Free plan to try; agent learns from results
Cons
- Pro tier jumps to $599/month
- ChatGPT ad spend has steep separate minimums
- Ad-running automation is young and vendor-measured
How it compares
Against catalog ad tools like AdCreative.ai or Creatify, Lapis's edge is running the campaign - not just making the creative - and reaching ChatGPT.
Full review
Most AI ad tools stop at the creative and hand you a file to upload somewhere. Lapis tries to own the whole loop: it ingests your brand assets, generates on-brand image ads, then actually launches and manages campaigns across Meta, Google, LinkedIn, TikTok and WhatsApp. Its headline novelty is being one of the first to format and place ads natively for ChatGPT, a surface that barely existed a year ago.
The free plan and $99 Basic tier are reasonable for an SMB testing the water, though the $599 Pro tier is a jump and ChatGPT's own ad minimums are steep on top. The performance-learning loop is the part to verify yourself - it's the vendor's claim. As a 2026-native ad agent, though, it's genuinely doing something the incumbents aren't.
Cloudkart Trust Graph
3.2/5- Actual Utility3/5
Source: LLM scoring pass — composite-only catalog tools (2026-06)
- Ease of Use3.5/5
Source: LLM scoring pass — composite-only catalog tools (2026-06)
- Pricing Fairness3.5/5
Source: LLM scoring pass — composite-only catalog tools (2026-06)
- Reliability2.5/5
Source: LLM scoring pass — composite-only catalog tools (2026-06)
- Differentiation3.5/5
Source: LLM scoring pass — composite-only catalog tools (2026-06)
Scored as of . Each score is versioned and auditable; vendors cannot buy it.
How this score is set
- Editorial rubric
- Primary signal — five dimensions, 3.2/5 average.
- Community reviews
- None yet.
- Pricing verified
- Not yet verified
- Independence
- Score set by our editorial team before any affiliate relationship is considered. No vendor can buy it.
Frequently asked questions
- Is Lapis free, and how much does it cost?
- Lapis has a free tier, with paid plans that unlock advanced features.
- Who is Lapis best for?
- Small and mid-size brands that want on-brand ads generated and launched across many channels, including the new ChatGPT ad surface.
- How is Lapis rated on Cloudkart.ai?
- Lapis scores 3.2 out of 5 on the Cloudkart.ai rubric, which weighs actual utility, ease of use, pricing fairness, reliability and differentiation. Scores are set editorially and can never be bought.
Community reviews
No community reviews yet. Be the first to share how Lapis works for you.
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