Triple Whale
An analytics OS for Shopify and ecommerce brands that unifies ad, store and lifecycle data, with its Moby AI handling attribution, forecasting, creative briefs and - in Moby 2 - taking action across connected tools. Free tier exists; paid plans start around $179-259/month and scale with GMV.
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Our take
Triple Whale is an analytics OS for Shopify and ecommerce brands, unifying ad, store and lifecycle data, with Moby AI for attribution, forecasting and creative briefs - and, in Moby 2, taking action across tools. Free tier; paid plans from around $179-259/month, scaling with GMV. Used by 60K+ brands. Attribution is never perfect, but it's a strong single source of truth.
Best for
Shopify and D2C ecommerce brands that want ad, store and customer data in one dashboard with AI-driven attribution, forecasting and recommendations.
Pros
- Unifies ad spend, store and lifecycle data into one ecommerce dashboard
- Moby AI handles attribution, forecasting, creative briefs and anomaly alerts
- Moby 2 can take action across connected marketing and store tools
- Free tier with the Triple Pixel; used by 60K+ brands
Cons
- Higher tiers are GMV-based and pricing isn't fully transparent
- Attribution modelling is directional, not perfectly accurate
- Strongest for Shopify - less of a fit outside that ecosystem
How it compares
Against general BI tools, Triple Whale is purpose-built for ecommerce, with native attribution and an AI (Moby) that not only reports but, in Moby 2, acts across your stack.
Full review
Triple Whale pitches itself as the analytics operating system for ecommerce: it pulls ad platforms, your Shopify store and lifecycle tools into one place via its Triple Pixel, then layers Moby AI on top for attribution, forecasting, creative briefs, audience suggestions and anomaly monitoring. The newer Moby 2 goes further, generating campaigns and even taking action across connected systems rather than just reporting.
There is a free tier with basic tracking, with paid plans starting around $179-259/month and climbing based on GMV - and the top end is quoted through sales rather than published. More than 60,000 brands use it. As with any attribution product the numbers are directional rather than gospel, but for a Shopify-centric D2C team it is a strong single source of truth for what is actually driving revenue.
Cloudkart Trust Graph
4.0/5- Actual Utility5/5
Source: Initial LLM-authored rubric (backfill)
- Ease of Use4/5
Source: Initial LLM-authored rubric (backfill)
- Pricing Fairness3/5
Source: Initial LLM-authored rubric (backfill)
- Reliability4/5
Source: Initial LLM-authored rubric (backfill)
- Differentiation4/5
Source: Initial LLM-authored rubric (backfill)
Scored as of . Each score is versioned and auditable; vendors cannot buy it.
How this score is set
- Editorial rubric
- Primary signal — five dimensions, 4.0/5 average.
- Community reviews
- None yet.
- Pricing verified
- Not yet verified
- Independence
- Score set by our editorial team before any affiliate relationship is considered. No vendor can buy it.
Frequently asked questions
- Is Triple Whale free, and how much does it cost?
- Triple Whale has a free tier, with paid plans that unlock advanced features.
- Who is Triple Whale best for?
- Shopify and D2C ecommerce brands that want ad, store and customer data in one dashboard with AI-driven attribution, forecasting and recommendations.
- How is Triple Whale rated on Cloudkart.ai?
- Triple Whale scores 4.0 out of 5 on the Cloudkart.ai rubric, which weighs actual utility, ease of use, pricing fairness, reliability and differentiation. Scores are set editorially and can never be bought.
Community reviews
No community reviews yet. Be the first to share how Triple Whale works for you.
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